Earn is a retention-driving, next-gen ecommerce loyalty solution, beyond just points and rewards. We help e-commerce brands create the most engaging experience for their shoppers with personalized benefits, gamification, and more.
checkout: https://www.tryearn.xyz/
Scope:
UI/UX Design, Sketching, User Flows, Wire-framing, Prototyping, Marketing, Animations
Tools:
Figma, Adobe Photoshop, Mock-up (iPad)
Overview:
Following the shift from CRFTD, I played a pivotal role in the design of EARN. My task involved crafting a loyalty program geared towards enhancing checkout conversion through EARN's integrated Shopify plugin. The objective was to develop an effortless onboarding process, enabling users to establish a loyalty program within minutes, devoid of any coding necessities. While the frontend mirrors a typical loyalty program interface, the backend intricately links to blockchain technology. EARN stands out as a web3-enabled platform, seamlessly blending conventional loyalty rewards with blockchain integration, offering distinct benefits to both merchants and customers.
Role:
As the sole product designer, my role involved the comprehensive design of interfaces, spanning from the Shopify plugin and insights & analytics page to the gamification features of the loyalty program. My focus extended to guaranteeing an efficient Click-Through Rate (CTR) across all aspects of the product.
Team:
Founder - Antonio Chan
Co-Founder - Derek Wang
Engineers - Antonio Chan, Akshay Tarpara
Pre-seed lead by:
Feature #1 - Shopify App
In the process of developing the Shopify plugin, I formulated the hypothesis that by prominently displaying and reminding users of their membership points, rewards, and exclusive offers, there would be a higher likelihood of encouraging them to proceed to checkout. The ultimate goal was to enhance the overall checkout conversion rate.
Challenge #1 - How do we get more people to click Start Earning
Upon the initial implementation of Earn's loyalty program on Ready-Made's website, the click-through rate (CTR) for joining the loyalty program proved to be less than optimal. Consequently, I took the initiative to devise a novel design solution aimed at ensuring users would be enticed to click and explore the enticing benefits of Ready-Made's loyalty program.
Hypothesis 1
People want to claim free shipping
(or something specific)
Hypothesis 1.1
People want to see variety of rewards
Hypothesis 1.2
People are scared of hidden fees (aka. its free to join)
Even after diverging and going to hypothesis 1.1, I still like this design.
How can we keep design simple?
The simplest messaging is:
Hi, you got free shipping. Claim it. VS Hi, here’s all the rewards you could claim in the future. read about it.
Hypothesis 1.3
People gain trust with logo. (transparent to users, what startup is enabling this?)
Final Design V1.
Critique: We reduced the grey text but it still looks crowded… Maybe title too long and too many different font in a limited space.
Final Design V2.
Final Design Implemented
Upon applying the ultimate design and validating my hypothesis, we experienced a substantial surge in the Click-Through Rate (CTR). Remarkably, without resorting to any advertising efforts or similar strategies, we achieved a remarkable total of 400 sign-ups within a few weeks—a notable improvement from the previous design iteration.